First idea for a masthead

For my first masthead I wanted it to be called 'Vintage Vibes'. However, I discovered that the name is used for another website...

Since I fount this out, I realised that maybe it isn't the best idea to call my magazine something like this...

DPS analysis 1: Mojo 2002

This is my analysis of a Mojo contents page, which I have annotated on the yellow space below.

Photoshoot plan

Initial ideas creativity: Double Page Spread.

I have thought about the design of my double page spread, and I think that having one large photo on the page would be perfect. It would be the main article of the magazine, and it would be of the model that was posing for the front cover central image of my magazine. The photo would be the model posing cheerfully, preferably sat down on an object. I have not yet decided on a colour scheme, however, I would like the start of the article to have a massive drop capital, because I really like the way it makes the article appear. I have found some lovely examples to show approximately how I would like the drop capital to look:

I aim to use a drop capital in a similar way to this one, as it looks very interesting and grabs your attention due to it's size compared to the rest of the text, this is the effect that I would like to achieve myself. 

I would like my text to have more than one column, and be nicely arranged, which would make it nice and easy to follow and read. The text itself would be aligned on the left side, but probably not on the left. However, if I decide to break this convention I might align the text on both sides of the column.

The title of the text would be large and easily noticeable, and in a funky vintage font which would create synergy between the front cover, the contents page and the double page spread.

Initial ideas creativity: contents page

For the contents page, I will make look rather busy, as there will be a large amount of photos which could possibly be the larger section of the contents page. I would like to have somewhere around 8 photos, which would all differ in sizes and style. The photos themselves would have the page numbers on them, and further information would be distributed on the side of the page.
I have taken this inspiration from these contents pages:


                         

I really liked the way the photos on this contents page are spread out, and I would like to do something like that myself. I also like how the page numbers are distributed, alongside of the photographs.

                         

This contents page is my favourite out of any I have seen, and this is the one I got inspired most by. I love the layout, and I will use something similar, however, the information will be distributed differently, and I will use different colour schemes.

In my contents page, I will have text scattered and placed according to the placement of it's photo. The size of it will be similar, and sans serif. However,larger font will be used for little subheadings.

Initial ideas creativity: front cover

I have thought about my front cover photo, and I would like to have one star, a female who would be wearing a dress resembling the 50's style,playful heels, with winged eyeliner and pinup hair with a fabric headband and a curl in her fringe. She would be smiling and holding a guitar in a wild pose, with one of her legs in the air.
She would have a floral tattoo on her arm which would be visible and would break conventions of vintage, as tattoos are a symbol of rock. Also, since vintage guitars are electric, I would get the model to be holding one in her shoot. By using this pose and the props, I will adhere to Richard Dyer's theory that 'A star is an image, not a real person...' because of how she will be constructed and directed by me.

My second idea for a pose would be a medium close up of the model, which would be her not having any eye contact with the audience and breaking the conventions in that way. She would still be in the same dress, with the same makeup and hair but the only difference would be that she would look more mature. However, I do not necessarily want that, as I want to show to my audience (teenagers) that old/vintage is not aimed at the elder, more mature audience only. I want to show them that it has a fun spin on it, and anyone can listen to it, including them. Using this pose, I would adhere to Laura Mulvey's male gaze theory, as she would look sensible, mature and beautiful, extremely feminine. This appeals to Mulvey's theory because she will be posing to the pleasure of the male audience.

I would like the electric guitar to either be black, red or blue which would look great with the model and her dress, and makeup.

I will take these photos at a photo shoot at my college, which will allow me access to better quality props to create a great photo, however, I will take some more without them, which will allow me to work at different locations, and make it look more interesting.

I have decided that I will manipulate the colour of the photo using photoshop, to either make the colours incredibly bright and eye catching, or dimmed and stained, which will represent vintage.
However, both effects represent vintage in their own ways, so I have not fully decided on which I will choose yet, but I believe I will make this decision after I have taken the photos.

For the cover stories, I will get them to text wrap around specific parts of the magazine, and some for sure will have secondary leads which will make it appear much more interesting and busy in appearance. The font will be large and colourful, but not as colourful as the central image in order to help it stand out more. It will have a pug, a banner and a bar code, either on the side or the bottom right corner of the front cover.

The masthead will be very large, and take up a 1/5th of the page, it will have kerning and will be tall and thin, with 3D shading on it to make it appear extremely vintage, as it will adhere to the vintage convention of having any sort of effect, mainly 3D.

Comparison of my front cover research

I will be analysing the different features that are used in all of the magazines' mastheads and central photos of front covers that I have researched. These will include Metal Hammer, Vintage Rock, Smash Hits and Q.

The Mastheads

3 out of 4 of the mastheads I have analysed have serif font, which screams of the past and retro. This is mainly because after looking at a lot of magazines I have decided straight away to go for vintage.

What is also similar on Smash Hits and Vintage Rock is that they all have a 3D effect on them, to make them stand out from the rest of the magazine, this is conventional of a vintage music magazine, as usually they have 3D effects on them.

However, on the remaining Q and Metal Hammer, they do not have a 3D effect on them. Metal Hammer's design is overall rather different compared to the rest, as it's genre is very different.

Q is the only one out of the mastheads which has a box-out to make it stand out from the whitespace. However, it is the housestyle of Q, so it is not surprising. It does not break it's own conventions, but adheres to the usual vintage style.

The Images

What is interesting is that each and every photo is so different from each other, in styles, colours, poses, conventions and theorists linked to them.
For example, this Smash hits central image is a single model, who follows Mulvey's Male gaze theory. The way she is positioned also follows to Dyer's 'A star is an Image' theory. However, this central image is different from others because it attracts a young male audience due to it's composition. It is also the only photo which has a female model.

This central image is similar theory wise with Metal Hammer and Smash hits photos, as they all have been contructed to pose that way, and look unreal, like Dyer's 'composed star'. What makes this photo so different from the others is that it is the brightest from them all looking at the colour scheme, which makes it appear  like pop art. Also ,this photo is the only one that does not have direct eye contact with the reader, however, that doesn't make it look worse than the rest, in reality, it makes it stand out the most.

This photo is similar (in a way) to Q, with the whole stone roses band posing for the central image, however, it also differs significantly to it because they are posed more strategically and are clearly told what to do, which makes it similar to Smash hits and Vintage Rock in relation to Dyer's theory that they are all stars who have been created, they're not real people.  What makes this central image stand out the most is that this is the only photo that is a full body shot.

This photograph differs the most out of all of the above, not only because of the way The Stone Roses are posing, or the way they are dressed, but because the photo is not in the centre, rather at the very bottom of the front cover.

Their facial expressions are very naturalistic, which goes against Dyer's theory, because they look very casual, as if someone snapped their photo at a gathering rather than a professional photo shoot.



how this has influenced my planning and creativity 

• I now know that I will either make my masthead really colourful or stained, possibly black and white.
• I will not have a group of people for my front cover photo
• I would like to break the convention of direct eye contact with the reader